The Fabric of Our Lives®

Why Cotton?

Versatile Versatile

Versatile

With a variety of weights and fabrics, cotton looks work for any season or occasion—so go ahead, flex your style.

Comfortable Comfortable

Comfortable

Made with natural fibers, cotton fabric is soft, breathable and gentle on your skin.

Long-Lasting Long-Lasting

Long-Lasting

Cotton fabrics wash well, are easy to care for and keep their shape.

Sustainable Sustainable

Sustainable

Made with natural fibers, cotton fabric doesn’t contain microplastics and can be fully biodegradable.1

Cotton is Everywhere

Here’s how to find it.

More Tips
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Look for the Seal of Cotton.

This iconic trademark can help you easily identify products made from cotton.

Look for the Seal of Cotton.
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Check the tag.

Look for fiber content on the tag inside products as you shop. Aim for at least 60% cotton in apparel, 90% or more in jeans, and 100% in sheets and towels.

Check the tag.
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Get fabric fluent.

Ever heard of chino, madras or denim? 
These are just three of over 50 fabrics that are 
made from cotton!

Get fabric fluent.

The Thread

Get the latest news, plus helpful information and advice from the experts.

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2025 Cotton Holiday Gift Guide: For Her

A curated selection of thoughtful gifts made from 100% natural cotton…

Shrinking and Stretching

Cotton clothes can sometimes shrink, but if you take care, quality cotton will stay like new for a lot longer.

How to Unwrinkle Clothes Without An Iron

No one likes to spend time ironing, which is why we compiled some of our best alternatives. Most cotton clothes don’t need ironing, but if they do, try these tips and t…

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