Cotton's 24 Hour Runway Show will premiere on November 19 at 12:00 PM. The show will feature 1,440 cotton looks (one look per minute) and style unlike no other — not to mention celebrity appearances, local DJs and a seriously fun time. Below is all of the insider information about how you can be a part of this ultra-hip fashion extravaganza.

So You Think You've Got Style? Prove it Now.

From October 14 at 12:00 PM through October 26 at 11:59 AM, Cotton will be holding a national, online Style Search at cotton24hours.mtv.com to select 24 unique Style Icons to be flown to South Beach to participate in Cotton’s 24 Hour Runway Show.  The 24 Style Icons will be selected based on a photo of their personal style and an explanation as to why their cotton look is unique. All Style Search photo submissions will be archived online in an interactive lookbook for all to see.  However, only 24 will receive flight accommodations, 3 nights at a luxury hotel and star treatment to prep them for their walk down the runway.

24 Style Icons with 24 Unique Looks

Starting October 26 at 12:00 PM, Cotton will begin announcing one Style Icon per day through November 18 at 12:00 PM over the course of the 24 days leading up to the event. During this time, participants are encouraged to check cotton24hours.mtv.com daily to see if they have been selected as a Style Icon and to get more details on Cotton’s 24 Hour Runway Show. Each day, one Style Icon will be featured on the homepage and the lookbook will be updated to populate with the 24 as they are announced.

Lights, Camera, Fashion

On November 19 at 12:00 PM, Cotton's 24 Hour Runway Show will officially go live, streaming at cotton24hours.mtv.com. If you're in the South Beach area, catch the show in person on Lincoln Road between Lenox and Alton. The show will fuse on-trend fashion and versatility together through the combination of an innovative, vogue runway show and the unprecedented ability to showcase cotton apparel of all ranges for 24 continuous hours. As the show evolves from day to night and back to day, the looks hitting the runway will illustrate the incredible versatility unique to cotton.

All the Unseen Details

Following the event, show highlight videos, “best of” show moments, and all 1,440 featured looks can be accessed on cotton24hours.mtv.com.