White Hot!

White denim is here to stay! This wardrobe classic has proven its popularity by becoming a must-have item that transcends the seasons. Abbey Cook, Product Trend Analyst at Cotton Incorporated adds, “From the Beach Boys’ clean-cut white denim in the 1960’s, to Mick Jagger rocking white denim jeans in his 1980’s music videos, white denim has continued to adapt and evolve through the decades to remain a favorite American fashion item.” Take, for example, the famous white denim dress designed by Zac Posen that Katherine Heigl wore to the 59th Emmy Awards Show in 2008. Who would have thought that denim could be so glam? But done right, white denim provides a crisp, clean look that can be reinvented for any occasion.

In addition to its transitional appeal, white denim jeans have long been a fashion favorite, and not just for summer; 27% of female respondents who wear white denim say they will wear white denim all year round, according to the Cotton Incorporated Lifestyle MonitorTM survey. From Sunday brunch to a Friday at the office, white denim jeans can be worn almost anywhere. From skinny jeans, to distressed shorts and jean jackets, white denim is the “it” wardrobe staple for the woman who’s confident, cool, and in control. So what are you waiting for? White denim is a summer favorite and one of the hottest hues in denim all year-round.