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Cotton

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Transform Your Life, Not Just Your Wardrobe

Applying Color Psychology to Your Wardrobe For a More Confident, Radiant, You!

Most of us take the role of color in our lives for granted. Take your feelings on a radiant summer day, when the golden sun lays high in the sky and the blue sky is glistening—undoubtedly you feel the serenity and peace in the atmosphere, a calming feeling that isn’t quite there on a cold, gloomy, winter day. On a subconscious level, color affects our mood, judgment, and even the way we perceive others and ourselves. According to Imago Image, an image consulting group based in Singapore, “The emotional effects of color can be used to psychological advantage in everyday life, particularly at work to improve and manage interpersonal relationships. It can even create a persona- a desired image.” By applying the theory of color psychology to the clothing we wear, we can change the way we are perceived by others as well as the way we feel about ourselves.

Here are a few tips on how to apply color psychology to your wardrobe and transform your old self into a more confident, radiant, you!

The Approachable Type

Appear friendly and approachable by wearing clear earth tones in light yellow, beige, tan, and camel. Yellows appear positive and friendly while pastel hues are calm, gentle, and non-threatening.

Cotton Cap Sleeve V-Neck Top

Cotton Cap Sleeve V-Neck Top

$14.99
anntaylor.com
Kimchi Blue Cotton Dress

Kimchi Blue Cotton Dress

$58
urbanoutfitters.com
Martin 4-inch short

Martin 4-inch short

$34.99
bananrepublic.com


Take Control

Create the image of being in control by wearing dark colors such as black, charcoal, medium to dark gray, and navy.

Calvin Klein V-Neck Dress

Calvin Klein V-Neck Dress

$72
dillards.com
Religion Check Tulip Wrap Dress

Religion Check Tulip Wrap Dress

$30.78
asos.com
Ella Moss Charcoal Shirt Dress

Ella Moss Charcoal Shirt Dress

$99
revolveclothing.com

Dressed for Double the Success

Wear rich but subtle sophisticated colors such as butternut, burgundy, salmon and blue-gray to signal social influence, prosperity, and economic success..

Burgundy Cotton Crewneck

Burgundy Cotton Crewneck

$16.99
victoriassecret.com
Salmon Cotton Halter Dress

Salmon Cotton Halter Dress

$78
jcrew.com
Blue-Gray Placket Polo

Blue-Gray Placket Polo

$34
ralphlauren.com

Ms. Trustworthy

Clear earthy combined with navy or medium blue provide the appearance of being warm, open and down to earth, giving the impression of dependability and credibility.

Color Block Bow Jersey Dress

Color Block Bow Jersey Dress

$51.30
asos.com
Cotton Halter Top

Cotton Halter Top

$48
tommyhillfiger.com
High-Waist Denim Pencil Skirt

High-Waist Denim Pencil Skirt

$24.99
victoriassecret.com


Attention Seeker

Wear bright colors such as red, orange, yellow and lime that are visually and psychologically compelling but not necessarily business-like.

Stretch Cotton Jacket Dress

Stretch Cotton Jacket Dress

$64.99
metrostyle.com
Bermuda Cotton Canvas Short

Bermuda Cotton Canvas Short

$88
lillypulitzer.com
BDG Racerback Tank Dress

BDG Racerback Tank Dress

$38
urbanoutfitters.com


Creative Type

The color purple is relevant to expressiveness and higher intellect. Fashion Feng Shui ® experts often advise people to wear purple when seeking their life’s purpose.

Ralph Lauren Skinny Polo

Ralph Lauren Skinny Polo

$49.99
ralphlauren.com
Purple Low-Rise Short

Purple Low-Rise Short

$24.50
delias.com
Phantom Purple Cotton Dress

Phantom Purple Cotton Dress

$69
bananarepublic.com

Cool, Calm, and Collected

Green is a balanced color which signals peacefulness and organization.

Sleeveless V-Neck Dress

Sleeveless V-Neck Dress

$11.98
nyandcompany.com
Zanzibar Zip Up Vest Hoodie

Zanzibar Zip Up Vest Hoodie

$41
lulus.com
Cotton Loops Skirt

Cotton Loops Skirt

$59
yoox.com

Learn more about color psychology and how to dress to influence with color at Imago Image. Also, check out our Fashion Feng Shui® Wardrobe Guide to learn more about how cotton and color can create a positive change your life.

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