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Transform Your Life, Not Just Your Wardrobe
Applying Color Psychology to Your Wardrobe For a More Confident, Radiant, You!
Most of us take the role of color in our lives for granted. Take your feelings on a radiant summer day, when the golden sun lays high in the sky and the blue sky is glistening—undoubtedly you feel the serenity and peace in the atmosphere, a calming feeling that isn’t quite there on a cold, gloomy, winter day. On a subconscious level, color affects our mood, judgment, and even the way we perceive others and ourselves. According to Imago Image, an image consulting group based in Singapore, “The emotional effects of color can be used to psychological advantage in everyday life, particularly at work to improve and manage interpersonal relationships. It can even create a persona- a desired image.” By applying the theory of color psychology to the clothing we wear, we can change the way we are perceived by others as well as the way we feel about ourselves.
Here are a few tips on how to apply color psychology to your wardrobe and transform your old self into a more confident, radiant, you!
The Approachable Type
Appear friendly and approachable by wearing clear earth tones in light yellow, beige, tan, and camel. Yellows appear positive and friendly while pastel hues are calm, gentle, and non-threatening.
Take Control
Create the image of being in control by wearing dark colors such as black, charcoal, medium to dark gray, and navy.
Dressed for Double the Success
Wear rich but subtle sophisticated colors such as butternut, burgundy, salmon and blue-gray to signal social influence, prosperity, and economic success..
Ms. Trustworthy
Clear earthy combined with navy or medium blue provide the appearance of being warm, open and down to earth, giving the impression of dependability and credibility.
Attention Seeker
Wear bright colors such as red, orange, yellow and lime that are visually and psychologically compelling but not necessarily business-like.
Creative Type
The color purple is relevant to expressiveness and higher intellect. Fashion Feng Shui ® experts often advise people to wear purple when seeking their life’s purpose.
Cool, Calm, and Collected
Green is a balanced color which signals peacefulness and organization.
Learn more about color psychology and how to dress to influence with color at Imago Image. Also, check out our Fashion Feng Shui® Wardrobe Guide to learn more about how cotton and color can create a positive change your life.



























